2023-12-20 | Press release
New: You can quit vaping with the Challenge

Montréal, December 20, 2023 – Today, the Quit to Win! Challenge opens for registration for the 25th consecutive year. Since its first edition in 2000, there have been more than half a million registrations. Once again, smokers are invited to make a commitment not to smoke for 6 weeks, from February 5 to March 17. New this year: The Challenge is also open to people who want to stop vaping. To boost motivation, those who succeed in their challenge have a chance to win the grand prize of $5,000. Register now at quitchallenge.ca. Read more

2022-12-23 | Press release
Registration at quitchallenge.ca until February 6

Montréal, January 2, 2023 – The Quit to Win! Challenge is back for the new year with its positive and motivating approach. For the 24th year in a row, the Challenge invites smokers who want to quit to commit to not smoking for 6 weeks, from February 6 to March 19, 2023. This first goal is realistic for most smokers while being significant, since quitting for 6 weeks increases by 6 the chances of quitting for good. Registration at quitchallenge.ca. Read more

2022-01-04 | Press release
Pharmacist Alexandre Chagnon, new spokesperson for the Challenge

Montréal, January 4, 2022 – At a time when many Quebecers still want to stop smoking, the beginning of this year marks the return of the Quit to Win! Challenge to help smokers butt out. The Challenge encourages smokers to commit to not smoking for 6 weeks, from February 7 to March 20, a realistic first goal. To promote this unmissable annual event, the campaign is introducing its new spokesperson, pharmacist Alexandre Chagnon, namely to reach young smokers. Registration is open at quitchallenge.ca. Read more

2021-01-04 | Press release
Registration at quitchallenge.ca until February 8, 2021

Montreal, January 4, 2021 – The new year marks the return of the Challenge with its positive and motivating formula to support Quebec smokers who want to quit. By signing up, participants commit to not smoking for 6 weeks, from February 8 to March 21, 2021, a realistic first goal that comes with many benefits. Registration is open at quitchallenge.ca. Read more

2020-09-14 | Press release
Smoke-Free Family reminds you not to smoke around your kids.

Montreal, September 14, 2020 – With fall just around the corner, Smoke-Free Family is back with a brand new communications campaign that urges Quebec parents to protect their kids against the dangers of second-hand smoke by always ensuring the home and car are smoke-free zones and by smoking far away from them outside. The www.smokefreefamily.ca website contains information and practical tools to help them take action. Read more

2020-06-11 | Press release
A practical tool to help families better manage screen time, presented by PAUSE

Montreal, June 11, 2020 – With summer just around the corner and gradual deconfinement started, families will need to develop a new routine. However, it is important to acknowledge that the drastic increase of online activities within families in the last few months will not simply disappear. To support Quebec parents during these unusual times and give them the necessary boost to face this new, even more connected, reality, PAUSE has created a simple, practical tool to maintain (or take back!) control of screen time. Read more

2020-01-27 | Press release
PAUSE revamps its web platform to help parents take action

Montreal, January 27, 2020 – Thanks to the support of the Secrétariat à la jeunesse, the PAUSE campaign is back. Following an advertising initiative and activities organised in several school settings in November 2019, which appealed directly to young people, PAUSE is being reactivated to encourage Quebec parents to take action and find a better digital balance as a family. For the occasion, the Pauseyourscreen.com website is getting a new look and enhancing its content. Read more

2020-01-02 | Press release
Together, we can take up the Challenge!

Montreal, January 2, 2020 – As we start this new year, quitting is without a doubt one of the most popular resolutions for many Quebec smokers. Good news: the Quit to Win! Challenge is back for another edition to help them give up smoking once and for all. By registering, participants commit to not smoking for 6 weeks, from February 10 to March 22, 2020, a realistic first goal. Registration is open at quitchallenge.ca. Read more

2019-09-16 | Press release
The importance of setting an example of digital balance

Montreal, September 16, 2019 – With an Internet connection rate that increased from 56% to 98% between 2004 and 2017, it is not surprising that screen use is a topic of concern (and tension) in many Quebec households. Even though the attention is often focused on young people and their relationships with screens, a Léger¹ survey conducted in collaboration with the PAUSE team reveals that 75% of parents of adolescents acknowledge that their own Internet use has negative effects on at least one aspect of their lives (physical health, sports and leisure activities, relationships and work). Read more

2019-08-26 | Press release
Smoke-free Family encourages Quebec parents to not smoke in the presence of children

Montreal, August 26, 2019 – Since several myths still persist, Smoke-Free Family reminds parents of the importance of taking concrete actions to protect their children from the dangers of second-hand smoke. This begins with two golden rules: making the home and car smoke-free zones and smoking far from kids outside. To help parents take action and change their habits, the campaign provides information, useful tips and advice as well as resources to help those who want to quit. Read more