News

Montréal, January 4, 2022 – At a time when many Quebecers still want to stop smoking, the beginning of this year marks the return of the Quit to Win! Challenge to help smokers butt out. The Challenge encourages smokers to commit to not smoking for 6 weeks, from February 7 to March 20, a realistic first goal. To promote this unmissable annual event, the campaign is introducing its new spokesperson, pharmacist Alexandre Chagnon, namely to reach young smokers. Registration is open at quitchallenge.ca. Read more

Montreal, January 4, 2021 – The new year marks the return of the Challenge with its positive and motivating formula to support Quebec smokers who want to quit. By signing up, participants commit to not smoking for 6 weeks, from February 8 to March 21, 2021, a realistic first goal that comes with many benefits. Registration is open at quitchallenge.ca. Read more

Montreal, September 14, 2020 – With fall just around the corner, Smoke-Free Family is back with a brand new communications campaign that urges Quebec parents to protect their kids against the dangers of second-hand smoke by always ensuring the home and car are smoke-free zones and by smoking far away from them outside. The www.smokefreefamily.ca website contains information and practical tools to help them take action. Read more

Montreal, January 2, 2020 – As we start this new year, quitting is without a doubt one of the most popular resolutions for many Quebec smokers. Good news: the Quit to Win! Challenge is back for another edition to help them give up smoking once and for all. By registering, participants commit to not smoking for 6 weeks, from February 10 to March 22, 2020, a realistic first goal. Registration is open at quitchallenge.ca. Read more

Montreal, August 26, 2019 – Since several myths still persist, Smoke-Free Family reminds parents of the importance of taking concrete actions to protect their children from the dangers of second-hand smoke. This begins with two golden rules: making the home and car smoke-free zones and smoking far from kids outside. To help parents take action and change their habits, the campaign provides information, useful tips and advice as well as resources to help those who want to quit. Read more

The Quit to Win! Challenge is back with a new promotional concept for its 20th anniversary. Not to be missed, the Challenge is an annual province-wide campaign that helps Quebecers break free from tobacco. Participants commit to not smoking for 6 weeks, from February 4 to March 17, 2019, which is a realistic and meaningful first goal, considering that 6 weeks without smoking means 6 times the chances of quitting for good! Register today at quitchallenge.ca. Read more