Montréal, January 2, 2023 – The Quit to Win! Challenge is back for the new year with its positive and motivating approach. For the 24th year in a row, the Challenge invites smokers who want to quit to commit to not smoking for 6 weeks, from February 6 to March 19, 2023. This first goal is realistic for most smokers while being significant, since quitting for 6 weeks increases by 6 the chances of quitting for good. Registration at quitchallenge.ca. Read more