The Quit to Win! Challenge is back to support young and not-so-young smokers who want to quit

Montréal, January 4, 2022 – At a time when many Quebecers still want to stop smoking, the beginning of this year marks the return of the Quit to Win! Challenge to help smokers butt out. The Challenge encourages smokers to commit to not smoking for 6 weeks, from February 7 to March 20, a realistic first goal. To promote this unmissable annual event, the campaign is introducing its new spokesperson, pharmacist Alexandre Chagnon, namely to reach young smokers. Registration is open at quitchallenge.ca. Read more

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