Every year, Capsana’s Quit to Win! Challenge invites smokers to give up smoking for 6 weeks. Launched in 2000, the Challenge is one of the smoking cessation campaigns that reaches the greatest number of adult smokers in Quebec. Since the first edition, there have been over 492,000 registrations to the Challenge.
During the Challenge, participants have free access to the Challenge website, an online personal file, and encouragement and support. To improve their chances of quitting, they can also join the Challenge Facebook and Instagram communities, and sign up to receive motivational e-mails. In addition, all participants are eligible to win some great prizes! Free support is also available from national smoking cessation services, such as the iquitnow.qc.ca website, the iQuitnow helpline (1 866 527-7383), regional Quit Smoking Centres, and SMAT text messages.
Developed by experts, the Challenge's unique and motivating approach works: on average, 75% of participants successfully meet the challenge of not smoking for six weeks. Produced by Capsana in partnership with the ministère de la Santé et des Services sociaux and its Directions régionales de santé publique, the Canadian Cancer Society, and Jean Coutu, the Quit to Win! Challenge is supported by a significant media presence. The Challenge remains relevant in a province where there are still more than 1.1 million smokers, over half of whom want to quit!
On average, 3 out of 4 participants successfully meet the challenge of not smoking for 6 weeks!
The smoking rate in Canada is 12.9%; in Quebec it’s 15.2%.
Since its first edition, there have been over 492,000 registrations to the Challenge!
95% of participants would recommend the Challenge to someone who wants to quit smoking.
Smoking is the highest cause of preventable death in the world.
In 2021, 10 141 participants registered for the Challenge!
A relevant campaign: more than 1.1 million Quebecers still smoke.
More than 13,000 deaths per year in Quebec are smoking-related.
More than 85% of cases of lung cancer are smoking-related