The Quit to Win! Challenge

Every year, Capsana’s Quit to Win! Challenge invites smokers to give up smoking for 6 weeks. Launched in 2000, the Challenge is one of the smoking cessation campaigns that reaches the greatest number of adult smokers in Quebec. Since the first edition, there have been nearly 517,000 registrations to the Challenge.

New this year: vapers are invited to join in the Challenge.

Free and effective

During the Challenge, participants have free access to the Challenge website and support. To improve their chances of quitting, they can also join the Challenge Facebook and Instagram communities, and sign up to receive motivational e-mails. In addition, all participants are eligible to win some great prizes! Free support is also available from national smoking cessation services, such as the website, the iQuitnow helpline (1 866 527-7383), regional Quit Smoking Centres, and SMAT text messages.

Developed by experts, the Challenge's unique and motivating approach works: on average, 75% of participants successfully meet the challenge of not smoking for six weeks. Produced by Capsana in partnership with the ministère de la Santé et des Services sociaux and its Directions régionales de santé publique, the Canadian Cancer Society, and Jean Coutu, the Quit to Win! Challenge is supported by a significant media presence. The Challenge remains relevant in a province where there are still nearly 1 million smokers, over half of whom want to quit!

Visit the Quit to Win! Challenge website

Noteworthy facts