News

Montreal, January 20, 2025. – Quebec parents report being generally satisfied with their role, but also claim they feel significant pressure. This is one of the key findings from the Être parent au Québec survey¹. The new Nous, parents initiative aims to support parents by helping them feel more understood, confident, and valued, while acknowledging their reality. Through an advertising campaign and the website nousparents.ca/en/, parents are guided, without judgment, through an engaged and balanced parenting approach, fostering the development and well-being of their children, as well as their own well-being and that of the whole family. The site also provides a directory of reliable resources and free services for parents. Read more

Montreal, December 17, 2024 – The annual unmissable event that helps Quebecers break free from their smoking addiction is back. From February 3 to March 16, the Quit to Win! Challenge invites all smokers to give up tobacco for 6 weeks. Since last year, vapers can also benefit from this motivating initiative! On average, 75% of participants successfully complete the challenge. To encourage participants, those who succeed will have a chance to win a grand prize of $5,000. Registration is now open at quitchallenge.ca. Read more

Montreal, September 14, 2020 – With fall just around the corner, Smoke-Free Family is back with a brand new communications campaign that urges Quebec parents to protect their kids against the dangers of second-hand smoke by always ensuring the home and car are smoke-free zones and by smoking far away from them outside. The www.smokefreefamily.ca website contains information and practical tools to help them take action. Read more

Montreal, January 2, 2020 – As we start this new year, quitting is without a doubt one of the most popular resolutions for many Quebec smokers. Good news: the Quit to Win! Challenge is back for another edition to help them give up smoking once and for all. By registering, participants commit to not smoking for 6 weeks, from February 10 to March 22, 2020, a realistic first goal. Registration is open at quitchallenge.ca. Read more

Montreal, August 26, 2019 – Since several myths still persist, Smoke-Free Family reminds parents of the importance of taking concrete actions to protect their children from the dangers of second-hand smoke. This begins with two golden rules: making the home and car smoke-free zones and smoking far from kids outside. To help parents take action and change their habits, the campaign provides information, useful tips and advice as well as resources to help those who want to quit. Read more

The Quit to Win! Challenge is back with a new promotional concept for its 20th anniversary. Not to be missed, the Challenge is an annual province-wide campaign that helps Quebecers break free from tobacco. Participants commit to not smoking for 6 weeks, from February 4 to March 17, 2019, which is a realistic and meaningful first goal, considering that 6 weeks without smoking means 6 times the chances of quitting for good! Register today at quitchallenge.ca. Read more

Capsana is launching PAUSE with the support of Quebec’s Secrétariat à la jeunesse. This brand new public campaign promotes a balanced use of the Internet to prevent the risks associated with hyperconnectivity, particularly for young people, who are more vulnerable as well as more “connected”. In Quebec, it is estimated that 1 out of 5 young people show problematic Internet use. Read more

Montréal, October 8, 2018 – The 14th edition of the Smoke-Free Family campaign launches today to raise awareness among Quebec parents on the dangers of second-hand smoke to children’s health. The main objective of the campaign is to encourage parents to not smoke around children and pregnant women, inside as well as outside. Read more

Montreal, January 24, 2018 – As the Quebec Tobacco-Free Week continues, registrations to the Quit to Win! Challenge are in full swing. Every year, thousands of Quebec smokers commit to not smoking for 6 weeks as part of a collective challenge that provides support and motivation. Over the last 18 years, more than 436,000 people have participated in this challenge, which is based on a proven approach, and, on average, 2 out of 3 have successfully reached their goal. Moreover, according to a survey conducted by Léger, 96% of participants... Read more

Montréal, September 6, 2017 – The Smoke-Free Family campaign is back from September 6 to October 8, 2017, to raise awareness among Quebec parents about the dangers of second-hand smoke to children’s health. Despite the clearly proven harmful effects of this toxic smoke, a Léger survey of parents who smoke shows that still 24% of them smoke regularly or occasionally in the house with children present, and 17% in the car.¹ Obviously, there is still work to be done to raise awareness! Read more

Montréal, April 20, 2017 – Nearly 19,000 Quebec smokers participated in the 18th edition of the Quit to Win! Challenge, which took place from February 6 to March 19. This marks a 16% increase in participation compared to 2016. According to a survey conducted by Léger, nearly 4 out of 5 participants managed to not smoke during the 6 weeks of the Challenge, an excellent success rate! Read more

Montréal, January 26, 2017 – There are only a few days left before the end of the registration period for the 2017 edition of the Quit to Win! Challenge. As of February 6, thousands of Quebec smokers will begin, at the same time, the challenge of not smoking for 6 weeks. In addition to a good dose of motivation, they will have access to free support tools and get the chance to win a trip for 2 to Cuba. Smokers who want to butt out have until February 6 to register at quitchallenge.ca. Read more

Montréal, January 3, 2017 – The Quit to Win! Challenge is back for its 18th edition to support Quebec smokers who want to quit. By signing up, participants commit to not smoking for 6 weeks, from February 6 to March 19, 2017, receive free support, and stand the chance to win a trip for two to a sun destination. Additionally, not smoking for 6 weeks increases the chances of quitting for good by 6! Read more