News

The Quit to Win! Challenge is back with a new promotional concept for its 20th anniversary. Not to be missed, the Challenge is an annual province-wide campaign that helps Quebecers break free from tobacco. Participants commit to not smoking for 6 weeks, from February 4 to March 17, 2019, which is a realistic and meaningful first goal, considering that 6 weeks without smoking means 6 times the chances of quitting for good! Register today at quitchallenge.ca. Read more

Capsana is launching PAUSE with the support of Quebec’s Secrétariat à la jeunesse. This brand new public campaign promotes a balanced use of the Internet to prevent the risks associated with hyperconnectivity, particularly for young people, who are more vulnerable as well as more “connected”. In Quebec, it is estimated that 1 out of 5 young people show problematic Internet use. Read more

Montréal, October 8, 2018 – The 14th edition of the Smoke-Free Family campaign launches today to raise awareness among Quebec parents on the dangers of second-hand smoke to children’s health. The main objective of the campaign is to encourage parents to not smoke around children and pregnant women, inside as well as outside. Read more

Montreal, January 24, 2018 – As the Quebec Tobacco-Free Week continues, registrations to the Quit to Win! Challenge are in full swing. Every year, thousands of Quebec smokers commit to not smoking for 6 weeks as part of a collective challenge that provides support and motivation. Over the last 18 years, more than 436,000 people have participated in this challenge, which is based on a proven approach, and, on average, 2 out of 3 have successfully reached their goal. Moreover, according to a survey conducted by Léger, 96% of participants... Read more

Montréal, September 6, 2017 – The Smoke-Free Family campaign is back from September 6 to October 8, 2017, to raise awareness among Quebec parents about the dangers of second-hand smoke to children’s health. Despite the clearly proven harmful effects of this toxic smoke, a Léger survey of parents who smoke shows that still 24% of them smoke regularly or occasionally in the house with children present, and 17% in the car.¹ Obviously, there is still work to be done to raise awareness! Read more

Montréal, April 20, 2017 – Nearly 19,000 Quebec smokers participated in the 18th edition of the Quit to Win! Challenge, which took place from February 6 to March 19. This marks a 16% increase in participation compared to 2016. According to a survey conducted by Léger, nearly 4 out of 5 participants managed to not smoke during the 6 weeks of the Challenge, an excellent success rate! Read more

Montréal, January 26, 2017 – There are only a few days left before the end of the registration period for the 2017 edition of the Quit to Win! Challenge. As of February 6, thousands of Quebec smokers will begin, at the same time, the challenge of not smoking for 6 weeks. In addition to a good dose of motivation, they will have access to free support tools and get the chance to win a trip for 2 to Cuba. Smokers who want to butt out have until February 6 to register at quitchallenge.ca. Read more

Montréal, January 3, 2017 – The Quit to Win! Challenge is back for its 18th edition to support Quebec smokers who want to quit. By signing up, participants commit to not smoking for 6 weeks, from February 6 to March 19, 2017, receive free support, and stand the chance to win a trip for two to a sun destination. Additionally, not smoking for 6 weeks increases the chances of quitting for good by 6! Read more