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Montreal, January 22, 2015 – Motivating Quebecers to achieve three health goals, the 11th annual 5/30 Health and Wellness Challenge was launched this morning at the Montreal Museum of Fine Arts. From March 1 to April 11, 2015, Quebecers are encouraged to eat 5 servings of fruit and vegetables a day, get active at least 30 minutes a day, and take a break for increased wellness in life. Actor and TV host Mélanie Maynard, the Health Challenge’s energetic spokesperson, urges everyone to register today at HealthChallenge.ca.
“My family and I are thrilled to take up the Health Challenge for the fourth consecutive year and we’d like to encourage all Quebecers to do the same! Taking part in the Challenge is the perfect opportunity for an annual checkup and to see what other “healthy habits” we can pick up. It also gives us the chance to put ourselves first!” said Mélanie Maynard.
With the participation of the TELUS Fund, the 2015 Health Challenge promises an even more exciting and inspiring experience thanks to a new interactive multiplatform concept:
“The TELUS Fund is proud to support The Health Challenge 2015. This far reaching and important initiative in Quebec harmonizes with our mandate to fund exceptional content promoting the health and well-being of Canadians”, explain Nini Baird, Chair of The Telus Fund.
In other news, three health pros will give Mélanie tips to help her complete the Health Challenge. Participants can also access these tips on the web app. Dietitian Johanne Vézina, kinesiologist François Raymond, and psychologist Marie Christine Larocque have all agreed to be health coaches for participants across Quebec!
This kind of initiative would not be possible without the invaluable contributions of our many partners, including the Ministère de la Santé et des Services sociaux who has supported the Health Challenge from the very beginning. “I hope to see lots of Quebecers become health champions and adopt healthy lifestyles. The Health Challenge is the perfect time for everyone to improve their lifestyle through daily concrete actions to build a healthier Quebec,” said Lucie Charlebois, minister of Rehabilitation, Youth Protection, and Public Health in Quebec.
“And a healthy Quebec means this year’s Health Challenge will include more than 475 local municipalities and communities, all of whom are actively involved in promoting healthy living among residents and encouraging families to be proactive!” added Julie Dostaler, executive director of Québec en Forme.
Register by March 1 at HealthChallenge.ca!
Launched in 2005, the Health Challenge is an annual public health campaign that encourages Quebecers to improve their lifestyle. The campaign has since surpassed the million mark in registrations. The Health Challenge, a Capsana initiative, is made possible through the assistance and financial support of Québec en Forme and through partnerships with Quebec’s Directions de santé publique, Agences de la santé et des services sociaux, and the Quebec government. The Health Challenge is produced in collaboration with the Telus Fund, IGA, Blue Cross, Danone, Leclerc, Bon Matin, Fleury Michon, Oasis, and Cheerios. To learn more, visit HealthChallenge.ca.
The Health Challenge for Municipalities and Families is made possible with the support of the Ministère des Affaires municipales et de l’Occupation du territoire, the Union of Quebec Municipalities (UQM), the Fédération québécoise des municipalités, and the Réseau québécois de villes et villages en santé.
Capsana is a social enterprise owned by the HMR Foundation, the ÉPIC Foundation, which is associated with the Montreal Heart Institute, and the Fondation PSI. Its mission is to help individuals take an active role in their health. Founded in 1988 under the name ACTI-MENU, Capsana is dedicated to the promotion of health and healthy lifestyles, as well as the prevention and management of chronic diseases. To learn more, visit