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Montreal, February 17, 2014 – Eat better, get more active, and sleep better—that's the message being sent out this year by the 5/30 Health and Wellness Challenge team! The campaign—back for year 10—encourages Quebecers to improve their lifestyle by making a commitment to achieve three goals for six weeks, from March 1 to April 11. Registration is open at www.healthchallenge.ca until March 1st. Free support and prizes are available to all participants!
Campaign spokesperson, actress, and TV host Mélanie Maynard encourages everyone to join. “This fun challenge is a reminder to put your health first. It's also the perfect opportunity to get those healthy habits, old or new, working for you—and even your family and friends—every day! For some, the biggest challenge will be to include fruit and vegetables in their meals and snacks, while for others it will be to add 30 minutes of physical activity to their routine or to improve the quality of their sleep.”
With its flexible formula, the campaign is suited to anyone who wants to join on their own, as a family, or as part of a team. Throughout the six-week campaign, participants aim to achieve the following three goals:
By signing up, participants are entered to win one of many prizes, including $5,000 of groceries courtesy of IGA and the Desjardins Family Prize, $5,000 in customized financial products from Desjardins.
To mark the 10th anniversary of the Health Challenge, participants will gain access to numerous support tools, including the brand new 6-Week Program that will guide them throughout the campaign. Each week, participants will receive tips to help them achieve their goals, plus a meal plan, a walking program, and a downloadable audio file. Participants will also be encouraged to take up six mini challenges to help them sleep better. Families taking part in the Health Challenge can also take advantage of the Healthy Home Pathway.
What's more, as early as today, participants can pick up their IGA Passport, available in limited quantities, at IGA supermarkets throughout Quebec. In addition to tips and discount vouchers, the 2014 IGA Passport features 10 healthy recipes by Ricardo!
The Health Challenge invites the public to assess their lifestyle and take action to improve it.
Participants will have exclusive access to a number of support tools, including motivational emails and the IGA Passport, which, this year, offers 10 recipes by Ricardo. Participants also have round-the-clock access to a host of tools and information on the campaign website (HealthChallenge.ca) and Facebook page (in French) (www.facebook.com/defisante). And to commemorate its 10 year anniversary, the Challenge is offering the new 6-Week Program, which consists of daily menus loaded with fruit and vegetables, a walking program (including a downloadable audio file featuring Health Challenge spokesperson Mélanie Maynard), and mini-challenges to help you sleep better. Participants who register for the Health Challenge are also entered to win one of many prizes (total value of more than $15,000), including $5,000 in groceries from IGA!
Launched in 2005, the Health Challenge is an annual public health campaign that invites Quebecers to improve their lifestyle habits. The campaign has since surpassed the million mark in registrations. In 2013, it won the DUX Award in the Public's Choice category. The Health Challenge, a Capsana initiative, is made possible through the assistance and financial support of Québec en Forme and through partnerships with Quebec's Directions de santé publique, Agences de la santé et des services sociaux, and the Quebec government (the Ministère de la Santé et des Services sociaux; the Ministère de l'Éducation, du Loisir, et du Sport; and the Ministère des Affaires municipales, des Régions et de l'Occupation du territoire). The Health Challenge is produced in collaboration with IGA, Desjardins, Danone, Leclerc, Oasis, and Evian.
Since 2011, the *Health Challenge8 for Municipalities and Families aims to encourage healthy lifestyle choices among children by engaging and supporting municipalities, local communities, and Quebec families. It wouldn't be possible without our partners Québec en Forme and the Quebec government, in collaboration with the Fédération québécoise des municipalités, the Union of Quebec Municipalities (UQM), Kino-Québec, and the Réseau québécois de villes et villages en santé. To learn more, please visit www.healthchallenge.ca.
Capsana is a social enterprise owned by the Hôpital Maisonneuve-Rosemont Foundation, the ÉPIC Foundation, and the Fondation PSI, and associated with the Montreal Heart Institute. Its mission is to help individuals take an active role in their health. Founded in 1988 under the name ACTI-MENU, Capsana is dedicated exclusively to the promotion of health and healthy lifestyles, as well as the prevention and management of chronic diseases.
Capsana is behind well-known social campaigns such as the 5/30 Health and Wellness Challenge, the Quit to Win! Challenge, and Smoke-Free Family, which are geared towards the general public, municipalities and families. It also implements health-promotion programs in the workplace and produces publications and other patient information tools for the clinical setting. The organization obtained the Healthy Enterprise – Elite certification from the Bureau de normalisation du Québec (Quebec Standards Bureau). For more information, visit www.capsana.ca.