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Montreal, March 20, 2013 — The Health Challenge team is proud to announce that since March 1, nearly 160,000 people have taken on the 5/30 Health and Wellness Challenge. Up until April 11, participants aim to reach the following three goals:
Here are some highlights from the 9th annual Health Challenge:
“It’s so great to see even more Quebecers taking part in the Health Challenge this year,” says Dr. Johanne Blais, medical spokesperson for the Health Challenge and a contributor to ACTI-MENU, the social enterprise that started the Health Challenge. “What’s more, it’s really encouraging to see families getting involved, because healthy habits begin at home. As a physician, I applaud this free initiative that encourages so many people to eat better, be more active, and take care of themselves.”
“It’s the second year that I’ve taken part in the Health Challenge,” says lively TV host, actor, and campaign spokesperson Mélanie Maynard. “For my family and me, it’s an essential part of our March and April. We have a great time trying all the suggested family activities.”
Current Health Challenge participants receive the following on an exclusive basis at no cost:
Participants also have unlimited access to a wealth of tools and information at HealthChallenge.ca and on our Facebook page (in French) (facebook.com/defisante). What’s more, participants are eligible to win one of the many prizes offered throughout the Health Challenge, including $5,000 worth of groceries, courtesy of IGA, and the Desjardins Family Prize of $5,000 in customized financial products.
The Health Challenge depends on the valuable contributions of numerous players in the health network, its partners, and a wide support network that contributes to the largest public campaign for promoting healthy lifestyles in Quebec.
Launched in 2005, the Health Challenge is a free annual campaign designed for Quebecers who want to improve their lifestyle habits. To date, more than one million people have participated in the Challenge. The campaign received the 2013 DUX award for the Public Vote category. The Health Challenge is an ACTI‐MENU initiative made possible through the support of Québec en Forme, in partnership with the Quebec government, the Canadian Cancer Society, and the Prends soin de toi program. It is presented in collaboration with IGA, Desjardins, TELUS Health Solutions, AstraZeneca, Becel, Danone, Evian, Bon Matin, Exceldor, and Oasis.
Since 2011, the Municipalities and Families Together for Healthy Children component aims to encourage healthy lifestyle choices among children by engaging and supporting Quebec municipalities, local communities, and families. It is made possible through the support of our partners: Québec en forme, Quebec’s Directions de santé publique des agences de la santé et des services sociaux, the Quebec government (the Ministère de la Santé et des Services sociaux; the Ministère de l’Éducation, du Loisir et du Sport; and the Ministère des Affaires municipales, des Régions et de l’Occupation du territoire), and in collaboration with the Fédération québécoise des municipalités, the Union of Quebec Municipalities, Kino‐Québec, and the Réseau québécois de Villes et Villages en santé. To learn more, visit Healthchallenge.ca.
ACTI‐MENU is a social enterprise owned by foundations associated with the Montreal Heart Institute, the Centre ÉPIC, and the Hôpital Maisonneuve‐Rosemont. Its mission is to help individuals take an active role in their health. Founded in 1988, ACTI-MENU is dedicated exclusively to promoting health and healthy lifestyles, as well as the prevention and management of chronic illnesses.
ACTI-MENU is behind well-known campaigns such as the 5/30 Health and Wellness Challenge, the Quit to Win! Challenge, and Smoke‐Free Family that are geared toward the general public, municipalities, and families. ACTI-MENU also implements health-promotion programs in the workplace and produces publications and other patient information tools for the clinical setting. For more information, visit actimenu.ca.