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Capsana's Health Challenge invites Quebecers to eat better, be more active, and take better care of themselves. Since the campaign was launched in 2005, it has since surpassed the million mark in registrations.
Participants aim to reach 3 goals for 6 weeks:
With a website packed with helpful tools and information, motivational e-mails, a Facebook and an Instagram page where participants can share their achievements, the Health Challenge is a fun, dynamic experience. The upbeat approach encourages individuals to take concrete steps in their daily lives to improve their lifestyle and their physical and mental health.
The 2017 Health Challenge takes place from March 30th to May 10th. It can be taken up alone, as a family, or as a team (with friends or co-workers, for example), and it's absolutely free.
Because healthy habits start at home, the Health Challenge offers helpful tools and tips to registered parents.
Launched in 2005 in association with the public health system, numerous private-sector partners and an extensive support network, the Health Challenge is Quebec's largest public campaign promoting healthy lifestyles. In 2011, the Health Challenge was expanded to include a Municipalities and Families component, which aims to encourage healthy lifestyle choices among Quebec children ages 4 to 12 by engaging and supporting municipalities, local communities, and Quebec families.
A 62% notoriety among women in Quebec
Nearly 100,000 participants in 2016!
80% of the participants have increased their fruit and vegetables consumption as well as their physical activity
A popular challenge: More than 1,6 million registrations in 15 years!
More than 50% of the participants registered for the 2016 Challenge as a family
Sweetened drinks: 20% of 4 year olds in Quebec drink them every day
49% of Quebecers age 12 and older are inactive in their leisure time
Fruit and vegetables: 54% of Quebecers eat fewer than 5 servings of fruit and vegetables a day
The Health Challenge received a DUX award in 2016