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The aim of the Health Challenge, developed by Capsana, is to encourage and motivate Quebecers, young and old, to eat better, be more active, and focus on wellness to promote their physical and mental health. The most widespread campaign promoting healthy habits in Quebec, this motivating collective challenge has generated more than 1.7 million registrations since 2005.
The Health Challenge provides free information and support year-round centered on monthly themes. However, the Health Challenge Month, from April 1 to 30, remains the highlight of the annual programme.
The Health Challenge Month actively motivates people to take action for their health while mobilising life environments, such as municipalities, to support them. In 2018, even school daycares joined the Health Challenge adventure!
In practical terms, the Health Challenge Month means committing to reaching three daily goals:
The Health Challenge’s positive and accessible approach helps participants take concrete actions every day to gradually improve their lifestyle habits according to their reality... and in a fun way!
The Health Challenge, a proven initiative that relies on a very large support network, is implemented in collaboration with the public health network and many private sector partners as well as health organisations contributing to content production. Since 2011, the Health Challenge also features the Municipalities and families section, which aims to support municipalities, local communities, and Quebec families to encourage the adoption of healthy habits.
A 62% notoriety among women in Quebec
Nearly 100,000 participants in 2016!
80% of the participants have increased their fruit and vegetables consumption as well as their physical activity
A popular challenge: More than 1,6 million registrations in 15 years!
More than 50% of the participants registered for the 2016 Challenge as a family
Sweetened drinks: 20% of 4 year olds in Quebec drink them every day
49% of Quebecers age 12 and older are inactive in their leisure time
Fruit and vegetables: 54% of Quebecers eat fewer than 5 servings of fruit and vegetables a day
The Health Challenge received a DUX award in 2016